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CompanyAspire
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RolePrincipal designer
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ServicesBranding, User experience, Visual design
Aspire is a leading call center company. They wanted to upgrade Optimus - the main tool that is being used by major service corporations and take a huge step ahead of their competitors
Discovery
Most important thing to begin with was to understand the way call centers use the system and the data it provides. In parallel several walk-throughs the existing system helped to point out primal UX issues.
Product’s Logo
A few interviews provided a clear understanding of the product’s values and main concept - Optimus is about the uncompromising and continuance communication between service providers and their clients.
A real client - service
provider connection
The amount of screens that the system contains made orientation difficult. Applying a simple layout allowed to approach screens and sub-screens with ease. Moreover using clear nav and breadcrumbs that were integrated as a part of the headlines provided a more natural flow between screens.
A special feature was created allowing the user to custom the home page with the tool he uses the most.
Representative
desktop tool
A desktop application was designed for the representatives to have a quick and intuitive response and keep them updated in their shifts and workflows.
Product landing page
A colorful and approachable landing page that highlights the systems values for call centers and presenting proudly the major clients who are already using the system.
Where to next?
